Mara hoffman spring / summer collection - new york fashion week

  • coverage
  • collection
  • all seasons

At a Resort preview in June, Mara Hoffman offered a glimpse into the next phase of her brand. The clothes were noticeably softer-looking than the vibrant prints and body-con mara hoffman spring / summer collection - new york fashion week dresses she’s known for, but the changes were deeper spring than that, too; Hoffman was busy making her collection more sustainable, from the fabrics to her sales strategy. Spring ’17 marked the first big push in that direction, with clothes that, as Hoffman put it, “you can wear and wear and wear.” The rise of disposable fashion was one reason Hoffman felt the need to shift her business, but she doesn’t want the clothes to scream sustainable or eco-conscious. “We still want to lead with an emotional response,” she said. “That has to be the first thing. You aren’t going to buy something out of a sense of duty, or because it’s sustainable. You have to really be in love with it.”

For Hoffman, that started with the actual feel of the clothes. “Softness is so important to me,” she said. “I wear so much vintage, so I’m used to things that have really been worn.” A white shirtdress came in a lovely organic cotton jacquard from Japan, and Hoffman enlisted an all-women weaving group in India to create the dreamy powder blue–striped fabric for a slip dress and cropped trousers. Those textures had a warm, human touch that was missing in her signature prints, which often felt a bit flat. Hoffman admitted she hasn’t worn much print lately, and designing for herself is central to her new ethos; surely other like-minded women are craving washed-out colors and natural textures. “The root of the collection is still there,” she said. “It’s still about celebrating joy and happiness and color, but it’s just reinterpreted and a little more refined.”

Read More


Источник: http://www.vogue.com/fashion-shows/spring-2017-ready-to-wear/mara-hoffman



Mara Hoffman Spring 2017 Ready-to-Wear Fashion Show - Pinterest How to wear a dresses in the fall

Mara hoffman spring / summer collection - new york fashion week

Collections Mara Hoffman Lady Mara Hoffmann style Pinterest

Mara hoffman spring / summer collection - new york fashion week

25 best ideas about Mara Hoffman on Pinterest Mara hoffman

Mara hoffman spring / summer collection - new york fashion week

Mara Hoffman Spring Summer 2017 Moda Operandi

Mara hoffman spring / summer collection - new york fashion week

Mara Hoffman Resort 2017 Collection - Vogue

Mara hoffman spring / summer collection - new york fashion week

Mara Hoffman

Mara hoffman spring / summer collection - new york fashion week

25 best ideas about Yellow Shirt Outfits on Pinterest Women s

Mara hoffman spring / summer collection - new york fashion week

4 DIY Superfood Facial Masks for a Glowy

Mara hoffman spring / summer collection - new york fashion week

Adidas Men s Tennis Shoes - Tennis Warehouse

Mara hoffman spring / summer collection - new york fashion week

Alexa Chung Style 2017: Best Outfits

Mara hoffman spring / summer collection - new york fashion week

Argento The UK's Best Jewellery Store - Pandora, Olivia Burton

Mara hoffman spring / summer collection - new york fashion week

Bibhus Gloves, Annas Seatmate and More Notes from the Second Row : Day

Mara hoffman spring / summer collection - new york fashion week

CHANEL Women's Pant Suits & Blazers eBay

Mara hoffman spring / summer collection - new york fashion week

Cleavage alert! 6 stars take the plunge, but